It is vital for you to understand how visitors use your website. Information such as page views and unique visitors only give a limited picture about those who visit your website. Many site owners concentrate on optimizing their website for the major search engines but neglect the most important visitors to your website; human beings!

You should know:

• Where do most of your visitors find out about your web site?
• Which are the most popular pages on your web site?
• Which pages are the most unpopular? Do any of these result in your visitors leaving your site?
• How often do visitors add products to their shopping cart and then never make it to the checkout?
• What articles on your web site are the most read?
• Do you know which PPC campaigns are the most successful?

Hosting North America gives you with access to your web site statistics at no cost.